WHAT IS DIRECT MAIL?
Direct mail utilizes a list of targeted prospects to deliver your message. Mailing lists for direct mail campaigns can be sorted by gender, age, location, income, spending patterns and other data points. This means you can create a targeted campaign that speaks to each segment of your database in a highly personal way.
Why does personalization matter?
Say you want your product to appeal to a large audience. Instead of using one campaign for all of your database you can create a give-away or message that’s going to speak directly to each segment. For example, a physical therapist may send a fish shaped therapy pack to a household with children and a foldable water bottle to single male with no children to deliver the same message.
WHAT PRODUCTS CAN BE USED FOR DIRECT MARKETING CAMPAIGNS?
There are many choices for Direct mail, which makes this very versatile for your audience. It’s not just about paper, direct mail can take the form of promotional products too! Did you know that UNIQUE PACKAGING WITH A PROMOTIONAL ITEM INSIDE is more likely to be opened?
- ANY PROMOTIONAL ITEM THAT CAN BE FIT IN A STANDARD ENVELOPE
- DOOR HANGERS
- NEWSLETTERS, flat and folded
- SELF-MAILERS, creatively designed and interactive
- SCREEN CLEANER CLOTH
- USB DRIVES
MAKE IT POP IDEAS!!!
EVERYONE LOVES TO SEE THEIR OWN NAME IN PRINT!
Don’t stop there, PERSONALIZE YOUR DIRECT MAIL campaign using variable data, or on-demand printing, which personalizes each piece with customers name or different images.
INCREASE YOUR OPEN RATE
Did you know a person is more likely to open up an envelope that has a teaser message printed on the envelope? Increase open rates with an envelope that is “lumpy” or even better a box! Adding a teaser like “A GIFT FOR YOU” or “OPEN FOR SPECIAL OFFER” works all the time!
Green options for direct mail? Of course, we can use soy-based inks, recycled paper, and green promo items.
Give us details about your idea, marketing campaign or event and we’ll come up with a solution. We pride ourselves in going the extra mile to ensure you have the best materials and execution for your piece.