WHAT IS A SOFT TOUCH® COATING?
Soft Touch® coating is a finish added to the printing process that gives a paper a soft feel, or “soft to the touch”. It’s sometimes referred to as a liquid velvet or gentle touch. Soft Touch® gives your printed materials a soft, luxurious feel. This coating is applied during the printing process which saves time and gives a cost-effective alternative to adding a matte laminate.
SOFT TOUCH® COATING IS ECO-FRIENDLY
That’s right, Soft Touch® is an aqueous, or water based coating with very low volatile organic compounds. This means that it is easily recyclable, giving your printed piece a luxurious coating that’s cost effective and eco-friendly!
WHAT PRODUCTS CAN HAVE A SOFT TOUCH® COATING?
A high gloss paper stock works best with this coating.
MAKE IT POP IDEAS!!!
Don’t stop there, perfect binding can also give your piece a high-end look. Use variable data printing to personalize your self-mailer or incorporate promotional items. Did you know a person is more likely to open a box or lumpy envelope than an flat envelope? Consider more green options by printing with soy-based inks, using recycled paper, and incorporating green promo items.